Hearst’s Dr. Oz Magazine Coming Early Next Year
Posted in: UncategorizedHearst Magazines plans to publish two test issues of a new lifestyle magazine with celebrity physician Dr. Mehmet Oz in the first quarter of 2014, the company said today.
The company plans to distribute about 350,000 copies of the first issue to newsstands and another 450,000 to certain subscribers of other Hearst titles. A second issue is set to follow. If the company deems the results a success, the magazine could move to a regular frequency in the second half of the year.
Dr. Oz, whose regular appearances on The Oprah Winfrey Show led to “The Dr. Oz Show,” has contributed to several Hearst titles including Woman’s Day, Good Housekeeping and Esquire. The new Oz venture will feature content on physical and emotional wellbeing, food, beauty and “real” women’s stories, Hearst said. The company has not yet announced a name for the title.
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