May
14
Hearst Promotes Dr. Oz The Good Life to a Real Magazine
Posted in: Uncategorized
Hearst’s Dr. Oz magazine will become a fixture at the newsstand and subscribers’ homes beginning in 2015, when it will move to a regular frequency of 10 times a year, the company said Wednesday.
Hearst, publisher of Cosmopolitan and Esquire magazines, published two pilot issues of Dr. Oz The Good Life this year and plans to publish three more issues of the health and wellness title in the second half of 2014, including its first “official” edition in August/September.
Subscription orders for the new magazine have topped 285,000, according to Hearst. The magazine’s circulation guarantee to advertisers of 450,000 is expected to grow in 2015, the company said. The cover price is currently $3.99.
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