May
01
Hear the New 'Tagline' on Inspiring Creativity, With Dan Lin, Mike Sheldon and Michael Beneville
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“You’re not going to find the answer in a room,” said Michael Beneville, the artist and designer, during the new episode of the “Tagline” podcast, which took Ad Age and iHeartMedia to Los Angeles to explore what inspires creativity. “It’s, you’re like staring at the bottle of shampoo and thinking like, ‘Damn you, shampoo. Give me the answer.'”
Beneville was joined by fellow guests Mike Sheldon, chairman-CEO at Deutsch North America, and Dan Lin, the producer with credits including “The Lego Movie,” plus host Gayle Troberman, chief marketing officer at iHeartMedia, and Yael Vengroff, a mixologist representing “Tagline” sponsor Bulleit Frontier Whisky.
“The biggest killer to good ideas is success,” Sheldon argued.
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