Healthcare.gov and State Sites Still Crawling With Ad Trackers
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People visiting Healthcare.gov, Colorado’s ConnectForHealthCO, California’s CoveredCA or NYStateofHealth lately might get more than information on health insurance plans: they might get ads on Facebook or just about anywhere else they’re traveling online, based on the fact that they visited the health sites.
In the wake of an Associated Press report revealing that the federal government’s Healthcare.gov site was exposing personal user data, that site along with 16 state healthcare sites still have lots of ad trackers installed from companies including Facebook, Twitter and Google’s Doubleclick.
During the week of Jan. 24 through Jan. 29, the federal healthcare site had 25 tracking technologies embedded, according to Ghostery, which evaluates the amount of tracking technologies on sites and can show where that information flows in real-time. That period follows reports that the Centers for Medicare and Medicaid Services said it had enhanced site encryption and limited the amount of information flowing to third-party technologies used for site analytics and advertising.
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