Jun
11
Health Insurance Giant Cigna Divides Account Between Omnicom and IPG Shops
Posted in: UncategorizedCigna, the giant health insurance provider, is set to award its creative agency business to Interpublic Group’s McCann and media to Omnicom’s OMD, according to people familiar with the matter.
The company spent $46.9 million on domestic measured media in 2013, a huge jump from the year prior, when it spent $33.4 million, according to Kantar Media.
In the final round of the separate media and creative pitches, Cigna pitted Omnicom shops (OMD for media and DDB for creative) against IPG shops (McCann and UM), according to people familiar with the matter. But rather than making the more obvious decision and consolidating within one of the two holding companies, the company decided to split the assignments.
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