Hasta La Creative!

Expect lots of unlikely bedfellows–think sportswear brands and insurers– in health care as brands team up to maximize their data and service offerings to consumers. They’ll also be offering more to consumers than just a product that helps solve X,Y and Z, experts say, as brands strive to remarket themselves.

Health care was one territory still relatively untouched by the long arm of Jeff Bezos, until now. Following last week’s reports that Amazon may be entering the pharmaceuticals business, with licenses in a dozen states, insurance and drug marketers are in preparation mode. Already, CVS Health is in talks to buy Aetna, the insurer, in a $66 billion blockbuster deal.

The key word for marketers moving forward is differentiation. While Amazon is known for low prices and ease of purchase for consumers, health care brands are associated with headaches both literally and figuratively.

Continue reading at AdAge.com