HBO Snares Bill Simmons in Multi-Year TV, Digital Deal
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HBO and Bill Simmons on Wednesday confirmed what may have been one of the summer’s worst-kept secrets, announcing that the former ESPN personality is joining forces with the premium cable network.
As part of an exclusive multi-year, multi-platform deal, Mr. Simmons will host a weekly HBO talk show to begin sometime in 2016. While details are understandably scant, the prime-time series will lean heavily on Mr. Simmons’ two major touchstones, sports and pop culture. HBO will also enlist the 45-year-old Grantland founder to contribute “content and assets” (read: podcasts, features, etc.) for HBO and its various digital assets.
Interestingly enough, while the release explicitly states that HBO will serve as Mr. Simmons’ exclusive TV home, it would appear that he’s free to contribute to outside digital-media outlets. If nothing else, this could provide an opportunity for Mr. Simmons to contribute to online NBA coverage by HBO sibling TNT.
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