Mar
25
HBO Names 360i to Handle Social Media Campaign
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A correction has been made in this story. See below for details.
HBO has named 360i to create a social media campaign, supplementing the work the network handles internally.
HBO brought its social media marketing in-house in 2007 after it tapped Sabrina Caluori as VP of social media and performance marketing; Ms. Caluori arrived from Deep Focus, which had been handling those duties for the network.
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