Sep
05
Having a Better Brand Is Better Than Having a Better Product
Posted in: Uncategorized
In the marketing community, there is a struggle between two schools of thought. One school is focused on the product. The other school is focused on the brand.
The product folks believe the ultimate winner in every marketing battle is the better product. If this is so, goes the thinking, the role of a company’s marketing program is to communicate the features and benefits that make a company’s product clearly superior to its competitors.
Virtually every young person in the marketing community tends to join the product school. I know I did. And why not?
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