Hasta La Creative!

The advertising world is in an advanced state of disruption.

At a time when consumers are shopping less often and changing long-held brand preferences when they do shop, marketers are no longer getting accustomed results from their advertising and promotion. And with digital ads pursuing only rabid customers at the expense of creating converts, old-fashioned brand building is becoming a relic of a bygone era.

Today’s marketplace is a mess of muddled misconceptions. Consumers are moving away from trusted brands for a number of reasons, whether it be for better nutrition, better prices or simply a host of new choices. As sales dry up, marketers are switching to less expensive ways to promote their wares and these methods diffuse the time and attention consumers are willing to give to individual sales pitches.

Continue reading at AdAge.com