Havas Says Its Contract Template Has Nothing to Do With Rebates; Some Vendors Aren't So Sure
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As the debate continues about whether U.S. media agencies collect incentives to buy inventory and services from some companies over others, one template for a contract shows how each side of the table views the situation very differently.
Two ad-tech vendors, speaking on the condition that they would not be identified in order to protect their business relationships, said they received the contract template from executives at Havas Media U.S. as they neared deals with the agency.
The template they were asked to sign was with a Havas entity in Spain called HM Alliance WW, according to the ad tech vendors. The template required them to pay fees to HM Alliance that would be based on the amount of business Havas Media did with the vendors, according to the template obtained by Ad Age.
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