Dec
18
Havas Picks Up Liberty Mutual Creative Account; Optimedia Wins Media
Posted in: Uncategorized
Liberty Mutual has selected Havas Worldwide, New York, as its creative agency and Publicis Groupe’s Optimedia as its media agency, according to multiple executives.
The Boston-based company had worked with Interpublic’s Hill Holliday since 2005 for creative and media, and it’s believed that the agency will retain a piece of the insurer’s Olympics-related business. Aside from Havas and Hill Holliday, Dentsu’s McGarryBowen and Interpublic’s Mullen also participated in the creative review, which launched in June. WPP’s Mediacom also competed in the media review.
Hill Holiday and Havas declined to comment. Optimedia referred calls to Liberty Mutual, which did not immediately respond to calls for comment.
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