Hasta La Creative!

Havas Worldwide New York has revealed its latest spot for Dos Equis, the 30-second,  “The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond.”

As implied by the title, the spot sees its titular character exploring beyond the confines of this planet as he finds himself playing video games with astronauts in space. His space travels are accompanied by a series of absurd claims to fame (like inventing skinny dipping and being able to slam a revolving door), as has become the campaign’s immediately familiar trademark, of course ending with the familiar “I don’t always drink beer, but when I do I prefer Dos Equis.” The brand is by now so synonymous with this campaign that there was no need to make the connection in the title of this post. Of course, that’s illustrative of how important the character has been to the brand. Every installation only furthers the association, and this will undoubtedly appease its fans until the next one, while those critical of, say, its casual objectification of women, are probably not in Dos Equis’ target demographic.

Credits:

Advertising Agency: HAVAS Worldwide NY

Chief Creative Officer: Jason Peterson

Executive Creative Director:  Jim Hord

Creative Director: Paul Fix

Creative Director: Jamie Overkamp

Associate Creative Director: Matthew Hock

Associate Creative Director: David Fredette

Writer: Marty Bonacorso

Art Director:  Melissa Ploysophon

Junior Writer: Andrew Niemira

Junior Art Director: Melissa Stammer

Global Chief Content Officer:  Vin Farrell

Co-Head of Production:  Dave Evans

Co-Head of Production:  Sylvain Tron

Executive Producer: Jill Meschino

Director of Broadcast Business Affairs: Cathy Pitegoff

Senior Broadcast Business Manager: Deborah Steeg

Senior Talent Specialist:  Yvette Aponte

Group Account Director:  Chris Budden

Account Director: Jamie Sundheim

Account Supervisor:  Sara Heller

Account Executive: Jenny Maughan

Production Company: @radical.media

Director: Steve Miller

Director of Photography: Bryan Newman

Executive Producer: Gregg Carlesimo

Producer: Barbara Benson

Editorial Company: Arcade Edit

Editor: Jeff Ferruzzo

Executive Producer: Sila Soyer

Post Production:  Studio 6

VFX Supervisor / Flame Artist: Johnny Starace

Executive Producer:  Melati Phohan

Audio Engineer: Eric Thompson

Music Composer: Brett Fuchs

Colorist: Company 3

Colorist: Tom Poole

Audio: Sound Lounge

Partner/Mixer:  Peter Holcomb