Hasta La Creative!

Swarovski has appointed Havas Media to handle its global media business, which has been at ZenithOptimedia for the last nine years.

The crystal jeweler’s main markets are the U.S., the U.K., and China, but the account covers 35 countries including Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil.

Havas Media will start working on the business in January 2017, covering all media duties, including social and programmatic. The account is believed to be worth about $60 million, almost triple the size of the business when it was first won by Publicis Groupe’s ZenithOptimedia and included only nine countries.On the creative side, Swarovski works with New York-based Laird & Partners, a fashion-focused agency owned by MDC.

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