Hasta La Creative!

This week Havas Media announced the launch of Havas Media Labs, which they state will underline “its commitment to offering a cutting edge, real-time data and content based response to changing client needs.”

Havas Media Labs will be led by Head of Futures, Amy Kean, and will also broker relationships between brands and start-ups. They’ve selected people analytics provider and neuroscience specialist Cognisess as their first partner, whose role will be “to help transform the way it recruits and evaluates its staff.” Havas Media Labs defines its own role as being “to use technology to solve clients’ brand and business problems, adding a future-proofing layer to their consumer understanding and communications,” offering long-term solutions rather than short-term fixes. To accomplish this they will collaborate with Tech City start-ups through a partnership with Three Beards. continued…

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