Hasta La Creative!

Havas Chicago launched a new campaign for faucet manufacturer Moen, which consolidated its marketing business with the agency back at the beginning of 2016.

The agency kicked off the campaign with a pair of spots, each of which runs in 15 and 30-second versions, with three more ads expected in 2018. In the first of these efforts, “Power Clean, Inspired by Force,” Moen’s Power Clean faucet technology is compared to everything from a shark and a boxer to a tornado and a firework. It relies on quick, cinematic cuts before concluding with a description of Power Clean as “Inspired by force. Innovated by Moen.”

The latter line reappears in the other spot, promoting Moen’s Magnetix handheld shower heads, only in this case, the technology is “Inspired by attraction.” Of the magnetic variety, that is.

“We took a fresh creative approach by bringing drama and passion to a category known for speaking to audiences about lifestyle,” said Havas U.S. chairman and chief creative officer Jason Peterson explained in a statement published by LBB. “Moen’s innovations are strong but underappreciated. We created a bold, visual language to highlight the products and did so in ways to further modernize the brand and its emotional appeal.”