Sep
18
Havas Acquires The 88, Taps Founder as New York Creative Chief
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Havas has acquired social media and digital shop The 88, bringing on Harry Bernstein, founder and chief creative officer, as chief creative officer of the New York office.
Bernstein succeeds Toygar Bazarkaya, who until mid-April was chief creative officer of the Americas and chairman of the Global Creative Council for Havas Worldwide and led creative for New York, says Jason Peterson, chairman and chief creative officer of Havas Creative U.S.
All 48 of Bernstein’s staffers will join Havas New York, and The 88 name will dissolve with the acquisition. Bernstein will report into Peterson. The duo previously worked together at Berlin Cameron.
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