May
14
Hathaway Gets New Shop, Cancer Society Rallies and More Real News From the Mad Men Era
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Cancer Society Asks Media Aid in Print Anti-Cigaret Campaign
For Betty, perhaps this was too little too late. Cigarette ads were banned from TV in January 1971, so months beforehand, the American Cancer Society, preparing for the cigarette industry’s mad rush to print, announced plans for a “major educational effort” to counter a potential uptick in the industry’s advertising. The TV ban would see more than $200,000,000 worth of cigarette money leaving broadcast — so that’s a whole lot of dough left for other channels.
How Do You Tell the World That You Have Opening for a Middle-Aged Gent?
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