#Hashtag10: A Look Back At The 10 Tags That Shaped Advertising
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Twitter gave birth to the hashtag, but it has since become part of the broader online vernacular. Hashtags are as essential to advertising as jingles and taglines — they’ve jumped from one screen onto the next in TV ads and even appear in print. The hashtag has #transcended. On Wednesday, the hashtag also celebrated its tenth birthday.
In its decade, the humble hashtag has served to chronical our collective pop-cultural memories. If it’s trending on Twitter, you can bet it’s got a hashtag. What is Charlie Sheen without #tigerblood? Sometimes we still wonder: #hasjustinelandedyet?
Hashtags have proven sticky (and often risky — we’re looking at you McDonald’s) for brands too. Just watch Super Bowl commercials to see how deeply hashtags have penetrated marketing, the great campaigns of the past decade almost always have a hashtag. Here are 10 of the most memorable hashtags in marketing from the past decade.
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