Nov
26
Hasbro Consolidates Most of Its Global Media With OMD
Posted in: Uncategorized
Hasbro is set to consolidate the majority of its global media-buying and -planning business with Omnicom’s OMD and retain WPP’s MediaCom in Latin America, pending contract agreements, the toy company told Ad Age.
The appointment follows what the company called “an extensive review process.” Finalists included Interpublic Group’s Initiative, a team from WPP’s Group M and OMD.
Initiative, the incumbent in the U.S., won the business in 2010 from MediaCom.
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