Nov
17
Has Marketing Become an 'Island Surrounded by Mirrors'?
Posted in: Uncategorized
The mission of marketing is to build brands that stand the test of time, not to build brands for the sake of it. By building strong, preferred and differentiated brands, sustainable business results will follow.
But today, I believe our profession must do better and assume a more strategic role within business. We must be responsible for generating revenue and demand today and identifying new opportunities for tomorrow.
Business people first, marketing artisans second
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