Hasta La Creative!

In a statement, she says: “In my experience, TBWA/London have always delivered highly effective and creative work. With the agency’s new leadership team fostering a renewed sense of energy throughout the company, the idea of giving them an opportunity to work on the Harvey Nichols account became irresistible.”

TBWA/London’s new management team, appointed after the agency’s merger with Lucky Generals, includes chief executive Sara Tate, chief creative officer Andy Jex and chief strategy officer Anna Vogt.

In December, Harvey Nichols reported a loss of $10 million for the year, at the time blaming the refurbishment of its flagship Knightsbridge store, while turnover was flat. It did not run its usual holiday campaign last year.

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