Harley-Davidson: Book Club, 2
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Welcome to the Harley book club
The 2014 genuine motor parts & accessories catalogue is here. If there were more books like this, book clubs would make a lot more sense. This book has everything. It contains some of the most beautiful words in the english language. Words like “chrome”, “saddlebags” and “custom”. Not only that, It contains over 10,000 genuine h-d® accessories and a whole lot of pictures for inspiration. So what are you waiting for? Pick up your copy at your authorised harley-davidson® dealer now. Or if you can’t wait, simply download it at h-d.Com.Au
Harley-Davidson has created a “Book Club” with a difference, in a new campaign created by 303Lowe, Sydney. To promote the launch of the 2014 Harley Genuine Motor Accessoriescatalogue, the campaign features the Harley-Davidson-style ‘Book Club’ complete with Skull & Cross Bone China.
Advertising Agency: 303Lowe, Sydney, Australia
Creative Director: Richard Morgan
Art Directors: Adam Whitehead, Alex Haack
Copywriters: Sean Larkin, Kate Holdsworth
Illustrators: Adam Whitehead, Paula Cardona
Photographer: Sean Izzard
Head of Business Management: Matthew Clarke
Business Manager: Laura Dewey
Planner: Dan Clark
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