May
25
Happy Father's Day, Now Drink This Six-Pack
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Ready, set drink.
Memorial Day is not only the unofficial start of summer, but the holiday also starts what is the most important season for beer marketers. Between Memorial Day and Labor Day last year, beer and malt-beverage sales topped $11 billion, according to the Beer Institute. And this summer, more than 38 million American households are expected to buy a cold beer, the trade group says.
The Top 10 Beer-Selling Holidays
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