Feb
06
Hannah Davis is a Cat Lady in DirecTV's Swimsuit Issue Ad
Posted in: Uncategorized
DirecTV gave Rob Lowe a hairy back and creepy demeanor in its TV commercials. Now it’s transforming three of this year’s Sports Illustrated Swimsuit Issue models — cover star Hannah Davis as well as Chrissy Teigen and Nina Agdal — in print ads that will appear in the issue.
Grey, New York, is the agency behind the ad, according to Jon Gieselman, senior VP-marketing at DirecTV. He said the satellite TV provider has run ads in the annual Swimsuit Issue for the last nine years.
This year, DirecTV bought seven ad pages, which will run in the front of the magazine.
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