Jul
24
Hanes’ Buy of Maidenform Should Give Spending A Lift
Posted in: Uncategorized
It’s all about fit.
HanesBrands is buying struggling rival Maidenform Brands for $575 million in a deal that analysts believe will provide much-needed marketing support to Maidenform and boost its retail presence.
A Hanes spokesman said the company had no plans yet regarding Maidenform and advertising agencies.
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