Nov
20
Hanes: A Classic Fit
Posted in: Uncategorized
In this campaign for Hanes, the client is asking to persuade the target audience that Hanes is a classic American brand that has a timeless presence that generations of people trust to wear and feel comfortable wearing it. My Approach is to use visual metaphor to incorporate Hanes products with some of the other American household names, showing that Hanes is not only just as classic, but it also fits the customers well.
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