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HandsAway

To be a women and never getting harassed in the street is almost a miracle. During those past few years, the floor of speech has opened revealing the reality of sexist remarks or sexual assaults in the public space. 86% of women say they have been victims of street harassment (IFOP, 2018).

In front of aggression, support actions are carried out for the victims. Still, too frequently those women assaulted or harassed are held responsible for what happens to them. The debate about the look arises and often ends up winning, justifying what is and must remain unjustifiable.

Facing this plague, the HandsAway association, which fights against gender and sexual violence on the streets and transport, continue his fight. After denouncing the primary mechanisms of some men with his movie « Bande de bites » or highlighting the impact of certain words with « le Poids des mots », this time HandsAway decided to tackle these anti-liberterian ideas.

For this campaign, HandsAway and its agency TBWAParis therefore wanted to praise women freedom.

Advertising Agency:TBWA, Paris, France
Account managers:Alma Guirao, Lucile Dupuy
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Art Directors:Morgane Alexandre, Sébastien Skrzypczak
Art Buyer:Carine Galluffo
Photographer:Shelby Duncan
Production:1718 Paris