Mar
03
Hallmark Channel Looks to ‘Better’ Daytime Lineup
Posted in: Uncategorized
Hallmark Channel is aiming to beef up its daytime-programming block by partnering with Meredith Corp. for the exclusive cable rights to the syndicated talk show “The Better Show.”
The cable network has been working to revive its daytime slot after it cut ties with Martha Stewart late last year.
For Meredith, the deal comes as the publishing industry tries to find new sources of revenue as print advertising continues to tumble.
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