Hakuhodo DY Holdings Acquires Digital Kitchen
Posted in: Uncategorized
Kyu, part of Japanese holding company Hakuhodo DY Holdings, is acquiring digital content and design shop Digital Kitchen.
Financial terms of the deal were not disclosed, but Design Kitchen’s management team of Chairman Paul Matthaeus, CEO Bill Fritsch and President Don McNeil will remain in place.
The shop will join consultancy SY/Partners and branding agency Red Peak Group, both U.S.-based shops, under the umbrella of Kyu, a marketing-services division created in May 2014 after the acquisitions of Red Peak and SY. Hakuhodo appointed Michael Birkin, former Omnicom group vice chairman, to oversee the new division, formed in part to diversify its portfolio beyond Japan. The holding company’s other agencies include creative agencies Hakuhodo, Daiko and Yomiko Advertising and media-services agency Hakuhodo DY Media Partners.
Post a Comment