Hail to The Hemperor, Lordly Mascot of New Belgium’s ‘Dankest Ale in the World’

The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He’s the very definition of a benevolent ruler, presiding over a magical kingdom filled with fluffy woodland creatures, a talking sun and the dankest beer ever made. Book the first flight to this trippy place, you…

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