Hasta La Creative!

Summer’s over, this spot tells us, using adorable kids dressed in Gymboree’s Fall 2016 collection. And there are some new rules to be followed, they tell us, as the camera slowly pans across all these kids one more adorable than the next. Leave the pet nickname at home. If I say I’m going to make lunch do not let me make lunch. Math is gonna suck for us both this year, etc. The kids end on the delightfully out of sync line “Don’t worry even though we don’t act like it, we definitely need you: you make everything happy!” Great casting in this spot, too. By the way, it wasn’t really one long take. An outdoor green screen studio provided the background for the children. They shot each one individually. Then they went back in and make it look seamless. Magical, huh?