'Guitar Hero Live': Activision Updates Classic Franchise for New Generation
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Today, Activision has taken a classic videogame franchise out of hibernation mode with the announcement of “Guitar Hero Live.”
The brand and agency 72andSunny unveiled a three-minute trailer introducing the upcoming installment to the long-dormant “Guitar Hero” series, due out this fall. As has become convention in videogame ads, it features what appears to be a “live action” reenactment of the game play. Shot from the first person POV of the player, a member of the fictitious band “Broken Tide,” the film captures the player’s emotional experience — from the backstage jitters, to the pre-performance adrenaline rush, to the disappointment felt after a wrong chord is struck and the crowd starts to hiss.
It turns out, however, that this isn’t a cinematic recreation of the game — it’s the game itself.
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