May
13
Guinness: 1759 Celebrates 1957
Posted in: Uncategorized
We brought Ghana’s symbol and fabric storytelling legacy into label design. We selected 62 icons and symbols that represent different aspects of Ghanaian culture and history. Then we weaved them together to create a contemporary, fabric-like pattern for the Guinness label, which not only told Ghana’s story, but also literally and figuratively put Guinness at the heart of Ghana’s 62nd Independence celebrations.
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