Hasta La Creative!

Unilever’s Dove today breaks the latest video in its Campaign for Real Beauty in 70 countries — showing the results when women are given the choice to walk through doors marked “beautiful” or “average.”

Of course, in what should by now be a predictable result, and despite more than a decade of persuasion by Dove to the contrary, most of the women choose “average.” In a 3:47 mini-documentary from WPP’s Ogilvy & Mather, Chicago, and director Paul Dektor — shot in San Francisco, Delhi, Shanghai, London and Sao Paulo they disicuss why.

“Beautiful to me, it’s way too far out of reach,” says one of the Chinese women. But in London, a mom pulls her daughter reluctantly through the “beautiful” door. The Delhi portals look a bit like airline security checkpoints — suggesting that were the experiment in an actual airport, choosing beautiful might speed screening significantly.

Continue reading at AdAge.com