GSK's Speichert: Marketers Are Missing Digital Fundamentals
Posted in: Uncategorized
Marc Speichert has looked at digital marketing from both sides now — or maybe three.
The former chief marketing officer at beauty giant L’Oreal turned heads three years ago by moving to Google to consult with brands across industries. Now he’s back in packaged goods in a new role as chief digital officer of GSK Consumer Healthcare, marketer of such brands as Sensodyne, Theraflu, Flonase, Alli and Boost. That comes after a stint last year in a similar role at Swiss luxury manufacturer/retailer Richemont.
Being an alum isn’t making him soft on Google: GSK is among companies that recently paused advertising there over brand-safety issues. It illustrates how the marketer role he returns to is different than what left. Spending is up, and with that comes increased expectations.
Post a Comment