May
08
GSK reviews global media account
Posted in: Uncategorized
Pharma and consumer-health giant GlaxoSmithKline is reviewing its massive global media account, according to people familiar with the matter. The marketer spent about $1.7 billion on advertising in 2017, according to Ad Age Datacenter.
In 2015, GSK awarded its global media business to incumbents Omnicom’s PHD and WPP’s Mediacom, Ad Age reported at the time. That came two years after GSK consolidated the bulk of its global media buying and planning account with WPP’s GroupM, while keeping PHD as its lead media agency for the U.S. in 2013.
The marketer did not respond immediately to a request for comment. PHD referred comment to the client; MediaCom didn’t immediately respond to a request for comment.
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