Hasta La Creative!

Just seven months after tapping Omnicom’s GSD&M as its agency, Petsmart is bringing the bulk of its advertising in-house.

The move comes after Petsmart was bought by a consortium led by BC Partners in December. That deal became final in mid-March. Two weeks later, Phil Bowman, exec VP-customer experience, a role that oversees marketing, left the company. He has since been replaced by Eran Cohen, whose hire was announced as part of a new leadership team in the wake of the private-equity acquisition.

Bringing its creative in-house isn’t new for the retailer. Prior to hiring GSD&M, the company had fielded much of its marketing in-house in recent years.

Continue reading at AdAge.com