Grupo Gallegos Restructures as Broader Group Called United Collective
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The Los Angeles agency John Gallegos opened 16 years ago is pivoting from U.S. Hispanic shop Grupo Gallegos to the more integrated and broadly targeted communications group United Collective.
Over the last few years, Grupo Gallegos has hired more senior execs from the general market, most recently Dave Damman, a former chief creative officer and managing partner at Carmichael Lynch, who joined as co-president and chief creative officer last June. The other co-president, Andrew Delbridge, an Australian, joined from U.S. shop McKinney back in 2012. Neither exec had worked in the multicultural market before.
“Our vision is to be the most culturally-attuned creative collective in the U.S.,” Mr. Gallegos said. “We’re going beyond multicultural as in ethnic. Music, entertainment, gender, LGBT, ethnicity, all make up the greater culture.”
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