Groupon Returns to TV With First U.S. Commercials Since 2011 Super Bowl
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Groupon is returning to the U.S. airwaves as a TV advertiser for the first time since the 2011 Super Bowl.
The daily-deals and e-commerce company is launching a seven-week TV campaign on April 7 in six markets: Atlanta, Buffalo, Detroit, Minneapolis, Nashville and San Francisco. The company isn’t disclosing the spend on the buy, but senior VP-global marketing Rich Williams said that the campaign could be extended depending on whether it drives results like increased traffic and new subscribers.
The ad depicts people doing various activities — from rock climbing to dining at a sushi bar to taking a blender they’ve purchased from Groupon out of its box — and highlights the search functionality on Groupon’s mobile app. There are 60- and 30-second cuts, but it’s mostly the latter that will be airing.
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