Groupon Names TBWAChiatDay New York as Creative Agency of Record

Groupon has selected TBWAChiatDay New York as its creative agency of record, following a review launched last summer and managed internally. “It’s an immensely talented team at TBWA, and we’re thrilled to partner with them,” Groupon CMO Craig Rowley told Adweek. “Groupon is a great 21st-century brand,” added TBWAChiatDay New York president Nancy Reyes. “We’re…

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