GroupM’s Choreograph Names Brendan Moorcroft its First Dedicated CEO

Choreograph, WPP’s newly formed global data company, has hired adtech specialist and entrepreneur Brendan Moorcroft as its first permanent CEO, taking over from Kirk McDonald, who will return full time to his role as CEO of GroupM North America. Moorcroft, who will take the role as of August 9, is a pioneer in the programmatic…

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