Jul
29
GroupM Unveils Global Effort to Boost Crisis-Stricken Local News
Posted in: UncategorizedGroupM, the world’s largest media buyer, is rolling out an industry effort to steer programmatic ad dollars toward dwindling local news shops in what it is characterizing as a bid to “save journalism.” It’s another industrywide attempt to funnel more digital spend to local publishers as those news businesses continue searching for a lifeline, especially…
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