Nov
10
GroupM Pulls 20 Clients Onboard Its Media Decarbonization Coalition
Posted in: UncategorizedGroupM is forming a new decarbonization coalition composed of 20 large clients–global advertisers whose combined media spend totals about $10 billion, according to the agency. This comes after GroupM introduced a global framework for measuring ad-based carbon emissions in July. It also follows last week’s announcement from dentsu international that it’s entering “phase 3” of…
Post a Comment