May
19
GroupM Names First 'Chief Transformation Officer'
Posted in: Uncategorized
Lindsay Pattison, global CEO of Maxus, is taking on a wider role as the first-ever chief transformation officer to lead change programs at WPP’s GroupM.
Pattison’s new gig is the latest in a string of high-profile hires and changes at the the world’s largest media buyer since last year, including the naming of global CEO Kelly Clark and the introduction of technology suite mPlatform. Pattison will continue as global CEO of Maxus, a role she’s held since 2014.
So exactly what is she going to transform?
Post a Comment