May
01
Group M Entertainment, Ogilvy Partner for Branded Content
Posted in: Uncategorized
NEW YORK (AdAge.com) — Group M Entertainment and Ogilvy North America are teaming up to create and distribute branded entertainment for shared clients such as American Express, IBM and Unilever. The partnership comes as marketers are demanding more collaboration between media and creative services and as more players in the marketing business — from production companies to PR firms — are getting into the branded-entertainment space.
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