Feb
14
Group M Combines Assets to Make ‘World’s Largest Search Specialist’
Posted in: UncategorizedNEW YORK (AdAge.com) — Coming soon to Group M: Account teams led by search specialists? Group M, the parent company of WPP Group's media assets, is laying the groundwork for such a possibility by consolidating its search operations around the world. The move will create what the company says will be the world's largest search specialist within a holding company.
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