Oct
15
Group M Borrows a Page From MySpace
Posted in: UncategorizedNEW YORK (AdAge.com) — The newest social network making the rounds at one of the world's biggest ad-buying conglomerates is not really a social network at all, but an online training program that looks an awful lot like one. Two weeks ago Group M introduced mspace, a play on the name and style of News Corp.'s MySpace, in an attempt to get its 3,600 employees on the same page when it comes to interactive advertising know-how. It's the company's first big foray into online training, and it's an ambitious one.
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