Grey's Newton Joins Sunshine, Burnett Chicago Hires Sang and Siedband
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Hollie Newton, the Grey London creative director who won two Grand Prix at Cannes for Volvo’s “Life Paint,” is leaving to take up the role of executive creative director at London agency Sunshine. Newton will report to Al MacCuish, founder and chief creative officer at Sunshine, when she starts in early September. She joined Grey in 2013 as global creative director, after four years at Wieden & Kennedy London. Having led and won the worldwide Volvo Cars pitch, she oversaw initatives such as Volvo’s “Swedish Air” as well as the “LifePaint” project, which won the Grand Prix in both the Design and Promo & Activation categories at Cannes this year. She started her career in digital at Engine then went on to join Nitro, where she worked on Foot Locker and Volvo. Sunshine was founded in 2012 by MacCuish, who is ex-Mother, and its clients have included, often on a project basis, Google, the Roald Dahl Literary Estate and Gucci.
Leo Burnett Chicago has appointed Gordy Sang and Brian Siedband as senior VP, creative directors to work on McDonald’s and new business opportunities. The Chicago natives return from Los Angeles, where they worked at Deutsch on brands such as Taco Bell, PlayStation and Netflix. They first teamed up at FCB Chicago in 2007 as creative partners working on Miller Lite.
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