Hasta La Creative!

Last week, Saatchi LA and Busta Rhymes gave us an update on the “white people rapping” theme in a spot for Toyota; today Grey New York takes a more elaborate turn down the same road with some help from Joe Namath, the Manning family and a healthy dose of auto-tune in this extended music video for client DIRECTV.

Amusingly, the subject of this cultural mashup isn’t just football…it’s fantasy football. This inaugural spot involves rainbows, waterfalls, white-guy dreadlocks, the passing of hoagies and a white-hoofed Pegasus clone with a fondness for outer space.

Most importantly, it includes a clip of Joe Namath getting a bit too close with someone’s mom. (Strangely, Namath apparenlty did not bring his infamous “pimp coat” to the shoot.)

We are admitted fantasy football neophytes, but we don’t recall seeing any of this stuff on The League.

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